Viber Calling Vietnam: A Step Towards Dominance in Southeast Asia

Viber, one of the most popular communication platforms globally, is making significant strides in expanding its services to Southeast Asian markets, particularly Vietnam. With its user base already substantial in Myanmar, Rakuten Viber aims to further enhance its offerings beyond calling and instant messaging to include payments, transfers, and e-commerce.

In an exclusive interview with the Myanmar Times, Djamel Agaoua, Chief Executive Officer of Rakuten Viber, expressed optimism about the potential growth of the mobile application in the local market. With over three-quarters of total internet users in Myanmar actively using Viber, the company is keen to leverage this popularity and introduce new services that cater to the evolving needs of its users.

To achieve this goal, Viber has entered into a partnership with Wirecard, a leading payments provider listed in Germany, to launch a new money transfer service called Moneytou. Powered by Mastercard, this innovative platform will enable Viber users to send and receive money securely through the app. The service is expected to be launched initially in Hungary and subsequently rolled out to other Eastern European markets.

The company is also focused on enhancing its e-commerce capabilities, having already established partnerships with major online retailers in the US and Europe. With this expansion, Viber aims to provide its users with a seamless shopping experience, allowing them to make purchases anywhere in the world.

In Vietnam, Viber faces stiff competition from other messaging apps, such as WhatsApp and Facebook Messenger. However, Agaoua is confident that Viber's robust user base and extensive features will enable it to carve out a significant share of the market.

Viber calling Vietnam marks an important milestone in the company's expansion strategy for Southeast Asia. By introducing new services and strengthening its presence in the region, Rakuten Viber is well-positioned to become a dominant player in the market.

As Viber continues to grow its user base and expand its offerings, it remains committed to providing a secure and reliable platform for users to communicate, shop, and transfer money with ease. With its sights set on Vietnam and other Southeast Asian markets, Rakuten Viber is poised to make a significant impact in the region's digital landscape.

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